Our mission
To create a cohesive, thoughtful, & strategy-led brand identity that reflects your beliefs that you, as a business, stand for. A brand that aligns with your values and quality of work while making a deeper connection with your audience.
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Meet the founder
Welcome! I’m Johanna, a passionate brand designer with over 20 years of experience bringing creative visions to life. I believe in crafting timeless, beautiful, and intentional brand identities that reflect the heart of each client’s business. I take pride in designing concepts that are not only visually striking but deeply meaningful, with a story behind every brand I create.
My approach is simple: listen closely, understand deeply, and deliver designs that make my clients feel proud of their brand. Whether it's a fresh new look or a complete reimagining, my goal is to ensure every client is 100% satisfied and confident in their brand’s new identity.
When I’m not busy designing, I’m at home enjoying life’s simple pleasures—whether it's experimenting with new recipes in the kitchen, savouring a cup of coffee or a glass of wine, or spending quality time with my two wonderful children and our long-haired dachshund, Elmo.
I’d love to work with you to bring your brand’s story to life!
let’s connect
So who is ELA?
ELA is the soul of my business. It represents my journey and where I am now. ELA is my daughter’s middle name, which means “the earth” in Hindi, but also each letter are my children’s initials.
E for Elmo (my fur baby)
L for Luna
A for Aldo
...and the brand mark simulating Georgian style windows represent our home.
So who is ELA?
ELA is the soul of my business. It represents my journey and where I am now. ELA is my daughter’s middle name, which means “the earth” in Hindi, but also each letter are my children’s initials.
E for Elmo (my fur baby)
L for Luna
A for Aldo
...and the brand mark simulating Georgian style windows represent our home.
